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“Taste” or “Flavour” is defined as a combination of true taste, consistency, viscosity and smell.
Approximately 90 percent of taste is smell. This is easily demonstrated by holding your nose and eating a chocolate bar. The taste of the chocolate will be similar to chalk.
As the founder and neurological director of the Smell and Taste Treatment and Research Foundation in Chicago, Dr. Hirsch specializes in the evaluation, diagnosis and treatment
of many smell -related and taste - related disorders. To date, Dr. Hirsch has conducted more than 180 studies on sensory phenomena and disorders. Many of these studies have explored how enhancing certain smells and tastes can impact eating patterns, mood, perception and even learning speed. In addition, Dr. Hirsch is currently conducting more than 80 studies on the effects of smell and taste on weight loss, sleep, consumer preferences and sexual habits, among many other topics.
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SCHEDULE
8:30 a.m. – 4:30 p.m.
Registration 8:00 a.m.
LOCATION
Living Arts Centre
MAP 
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PRICES
• Staff Invited for an additional $59.00 each
• Non HPDA members welcome for $250.00 |
GUEST SPEAKER
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Alan R. Hirsch, M.D., F.A.C.P.
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Alan R. Hirsch, M.D., F.A.C.P., a neurologist and psychiatrist, is a nationally recognized smell and taste expert. He has written more than 100 articles on the psychological power of smell, taste and how these senses affect human behaviour. Dr. Hirsch is currently certified by the American Board of Psychiatry and Neurology and is a professional member of several medical societies, including the American Academy of Neurology, the American College of Physicians, the American Medical Association and more. Among his awards and appointments, Dr. Hirsch has served as Honorary Chairman of the Physicians’ Advisory Board to The National Republican Congressional Committee and has received the prestigious Peter Bassoe Award from The Chicago Neurological Society.
His recent findings about the impact of smell and taste on appetite, feelings of fullness and the ability to control weight have led to appearances on Dateline NBC and The Food Network, as well as interviews in Reader’s Digest, Woman’s World and more. |
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